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  • Designed website content strategy based on annual business objectives and key results (OKRs).

  • Owned all website updates on Shopify site including new page creation and design layouts.

  • Assisted in production and styling of lifestyle and product photoshoots that elevated product communication.

  • Created assets for sales team that supported a 75% increase in annual sales.

  • Led social media content and influencer marketing strategies that resulted in a 35% increase in owned media engagement and several new high-value clients.

  • Negotiated cross-functional stakeholder buy-in for a brand strategy update that successfully addressed both B2B and B2C audiences in one clear visual and messaging direction.

  • Led planning, asset creation and implementation for a Boox Bin program that raised over $85,000 for local schools.

Autodesk

CREATIVE PRODUCER
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Boox

DESIGN LEAD

JAN 2022 – DEC 2022

JUN 2018 – JUN 2020

Instrumental in implementation of  visual strategy overhaul for Autodesk in Education and tinkercad.com.

 

  • Rebrand visuals drove 55% growth in acquisition in peak back to school time.

  • Developed and maintained department-wide digital assets library.

  • Assisted in production of photo/video shoots, resulting in more relatable customer content.

  • Executed graphic design work that supported visual consistency across the customer journey.

  • Owned start to finish Education pitch deck that supported the global sales team and drove department-wide growth.

Heath Ceramics

CREATIVE PROJECT LEAD & MANAGER

OCT 2016 – MAY 2018

Worked directly with the owners of the iconic California brand, Heath Ceramics, to take their vision of a neighborhood newsstand as a centerpiece for the community, and shepherd it into a reality.  Together we built a Newsstand, from the ground up, that surpassed sales and engagement projections in under a year and was written up in many publications including MONOCLE, Cool Hunting and the SF Chronicle. 

 

  • Performed competitive landscape analysis for key stakeholders.

  • Owned start to finish inventory acquisition and vendor onboarding process for periodicals and products.

  • Negotiated vendor contracts and ongoing communications.

  • Built repeat customer base that surpassed sales projections and established loyalty within the community.

  • Successfully managed a team of 5 to meet and exceed sales goals.

PaperandLight

FOUNDER /. OWNER

MAY 2014 – DEC 2016

Conceived of an online office supplies store that specialized in handcrafted designs for the home office. As the sole proprietor of the business I owned the execution of all business elements including brand development, marketing strategy, vendor acquisition and communication, social strategy and content creation, product photography, inventory management and more.

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FEB 1997 – JUN 2002

Worked with New York Design maven, Lindsey Adelman and managed the production of a 50+ line of lighting fixtures and helped to grow her company and manufacturing process from a scrappy team of 6, to a much bigger team of 23 go-getters! 

 

  • Effectively led a team of 5 builders to meet growing product demand and tight deadlines efficiently and cheerfully.

  • Researched and implemented new cross-functional production management software that resulted in greater build efficiency and clearer communication with key stakeholders. 

  • Owned start to finish build of 50+ standard fixture designs as well as complex custom creations.

Education

AUG 2008 – MAY 2011

MASTER OF INDUSTRIAL DESIGN, PRATT INSTITUTE 
BACHELOR OF FINE ART, SONOMA STATE UNIVERSITY 

Lindsey Adelman Studio

PRODUCTION LEAD & MASTER BUILDER

JAN 2012 – OCT 2014

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